I started patronising Swee Heng when I was staying in Bukit Panjang, more than 20 years ago, and now I have shifted to Bedok. So I would say I have been one of their loyal customers. They offer some of the best choices of bread and cakes. BUT recently, they keep increasing their prices. Twice in less than 6 months and reducing their ingredients!! What is wrong with F&B nowadays?! Increase cost and still reduce ingredients. Just bought my last packet of red bean buns. It was a good 20+ years and now it’s all about corporate greed. Good luck.
Constantly chatting staffs that I can't be too sure if there's saliva in my waffle. Plus, after the extra charges for 2 toppings, the amount of filling is miserable. When I feedback that variance when compared to other stores, they replied that so it won't be too fattening. What a reply!
Good promotion for their pandan cake and Portuguese egg tarts. Egg tarts might run out of stock after lunch time. If you buy a cake, you'll also receive paper plates and plastic forks in addition to the standard candles. This is a very thoughtful gesture. I really appreciate it. Their cakes are nice and reasonably priced too.